When the weather’s nice and people are looking for ways to spend an evening or weekend with their families, outdoor events pop up on community calendars across the nation. Music festivals, craft shows, races, carnivals, county fairs, charity fundraisers, street festivals and more all provide potential opportunities for your business to connect with your local community.

In some cases, you might even organize your own outdoor event. This may be a good idea if you’re celebrating a company anniversary or a new opening. If hosting your own event is too much of an undertaking, however, don’t worry — this isn’t your only option. You can become a sponsor of a local community event, such as a charitable event or race, or can simply pay for booth space at a local event, such as a county fair or street festival.

No matter what type of outdoor event you attend, you want your business to make an impression. Especially if other businesses are also there, vying for the public’s attention, you need your company to stand out. Getting people’s attention initially isn’t the only challenge, either. You also want them to remember you. After all, the hope is that these community members will become loyal customers of your business.

While this is a challenging task, it’s not an impossible one. Let’s look at some ways you can make sure your company makes an unforgettable impression at your next outdoor event.


Whether you’re hosting the event or you just plan to attend, you want to start getting the word out early so you can generate interest both in the event itself and in your presence there. You want people to come to the event and to look for your booth once they get there.

Social media is an excellent way to promote an event. Facebook is the most widely used site, with over two-thirds of adults using the social media site, but if your target audience is younger, you should also consider using social media platforms like Instagram or Snapchat.

Whatever platforms you use, share the event page if one exists and post on your business’s accounts about the event, encouraging people to come and visit your booth. Don’t stop sharing about the event once it starts, either. Make sure a member of your team is on top of tweeting, posting and sharing about the event. Show people how much fun you’re having interacting with the community with some fun photos. Also be sure to incorporate any official event hashtags into your posts and use some hashtags of your own.


If you’re hosting an event, make sure you research any city ordinances or local regulations that may impact what you can and can’t do. For example, you may need a license to hold the event, or you may need to monitor the noise level. These regulations aren’t always obvious, so it’s worth looking into. For example, in Boston, concession stands must be at least 4 feet apart. You don’t want to discover during your event that you’re violating a local ordinance and have to disrupt activities or shut down your event.

If you’re taking part in an event that’s being hosted by another organization or by the community, then you need to familiarize yourself with any rules they have set in place for the event. For example, a street festival hosted by the chamber of commerce may include rules that prevent you from giving food or drinks away for free or from playing music in your booth. Since every city and every event is different, do your due diligence upfront to make sure you cooperate with all regulations.


Invite Food Trucks

If there’s one thing almost all people have in common, it’s that we love food. This may be especially true when we’re out to have a good time. When most people think of outdoor fairs and festivals, their minds are probably instantly filled with the sights and smells of festival foods like corndogs, funnel cakes, kettle corn, apple dumplings and french fries.

Depending on the type of event and your budgetary allowances, in some cases, your company may want to provide free food for attendees. Of course, this can get expensive pretty quickly. Fortunately, this isn’t the only option if you want to have food available for guests.

If you’re hosting an outdoor event at your business, consider inviting some food trucks to attend. You can provide extra incentive for food vendors to come out if you don’t charge them to set up on your property. With food vendors there, the food doesn’t cost you anything, but your guests will still have plenty of snacks and sweets to choose from. You may even want to invite some local food trucks who offer more unique food options or local favorites.


Salty and sweet foods and hot weather are going to make people thirsty. If the regulations of your event allow it, consider handing out free drinks. Offering people a cool drink at no cost can easily make you the most popular booth at the event and can make your company appear hospitable. You can do this rather inexpensively by purchasing cases of water bottles and keeping them in coolers or by having a drink dispenser filled with water or lemonade and plenty of disposable cups on hand.

If you go with the water bottle option, print off labels with your company’s name and web address or phone number and wrap each bottle with a label. This way, as people walk around the event drinking from your water bottle, they’ll be like a walking advertisement for your company. Make sure you include a large sign at your booth that lets people know they can receive a free drink.


Another option if you want to dazzle the public with free goodies is to hand out some branded freebies, also often referred to as event swag. Of course, we know people love free stuff, but that doesn’t mean they’ll be happy to receive just any item. Once-popular items like stress balls or keychains are considered generic these days and aren’t likely to impress your attendees.

Instead, try to give out items people will actually use. If your event is in the summer, consider giving out hand fans or plastic sunglasses with your logo and website printed on them. If you’re at an event where people are buying things, give out custom fabric bags. This way, people can consolidate their shopping bags, which fulfills a practical need and means they’ll be displaying your brand everywhere they go at the event but also at the grocery store or other places later on.


Create A Fun Atmosphere

Attitudes are contagious, so if you want attendees, and especially those who visit your booth, to have fun, make sure you and your staff are having fun. Don’t try to act too serious — this isn’t the time or place for that. Smile and chat with guests who walk up to your table. You may also want to stand out front instead of sitting behind the table to appear more energetic, though sitting from time to time to rest your feet is fine.

If you’re organizing the whole event, make sure you include activities and entertainment that will maintain an atmosphere of fun for individuals and families. Invite local bands to perform for some live music. Set up a bouncy house or carnival games for kids. The activities and types of entertainment you include will partly depend on the event and your budget. The important thing is to make sure people who come out have loads of fun.


Holding a giveaway is a great way to generate some excitement at your booth. It’s also a great way to generate leads for your email marketing list. Here are a few considerations you’ll need to figure out if you want to hold a free giveaway:

  • What the prize(s) will be: The best strategy here is typically to offer a free product or service from your company as a prize. However, if that doesn’t make sense for your company, you can alternatively offer a gift card to a popular local restaurant, coffee chain or online store — any place you know will have wide appeal.
  • How you’ll determine the winner: The simplest way is to have participants fill out a slip of paper for a random drawing. However, there are other ways you can determine the contest winner. For example, you could have people guess how many gumballs are in a large jar or award the prize to whoever can get the most reactions to a post about the event on social media.
  • What contact information you’ll collect: One advantage to your company should be getting some contact information for potential leads. You can ask for phone numbers, addresses, email addresses or all of the above. If you want to be able to contact people who enter your contest, either let them opt-in or tell them that they enter the contest by signing up for your emails.
  • How you’ll let the winner know: Some companies doing prize drawings at events require participants to be present at a certain time for the drawing to claim their prize if they’re chosen. If you decide to do this, make sure everyone knows that is the case. Or, you can tell people you’ll call, text or email the winner to let them know.


No list of outdoor event ideas is complete without a focus on canopies or tents. For one, canopies provide shade to your staff and the public when it’s hot and sunny outside or shelter if it happens to rain. A tent or canopy also helps to define your space, setting it off from the rest of the booths. Some tents include full or half walls on the back that further define the space and direct traffic to the front of your booth.

In addition to meeting plenty of practical needs, tents can be used to market your brand. At most events, you’ll probably see plain, white tent after plain, white tent. If you have a custom popup tent or dome tent, complete with colorful branding, it will surely stand out. You want people to know with one glance that your tent belongs to your company.

Of course, a custom canopy or tent will initially cost more than renting or buying a plain canopy tent, but you’ll be able to use it time and time again, and it will raise your brand awareness at every outdoor event you participate in.


Get Outdoor Event Decorations That Show Off Your Brand

Your tent isn’t the only part of your booth that can be customized. You can incorporate other decorative elements that will spruce up your space and will provide even more brand exposure. Here are some examples:

  • Flags: Whether blade, teardrop, flutter or feather shape, flags have an especially festive feel and are a great way to decorate the entrance of your booth. If you’re hosting the whole event, you can include custom flags at the entrance to direct traffic and all throughout the area.
  • Table coveringsYou can bring some branding and some visual appeal to your tables by using a customized table covering. These table coverings can be made to stretch or hang over your table, or you can use a table runner over a solid tablecloth.
  • BannersBanners come in a variety of shapes, sizes and configurations, so no matter how much space you have, you can incorporate a banner to spruce it up. Consider a banner stand so you can set your banner up on a tabletop or on the ground rather than hanging it.
  • Floor graphics: For an unexpected splash of color, apply some floor graphics to the sidewalk or parking lot in or around your booth. Floor graphics can also be the perfect means of providing wayfinding signage throughout a whole outdoor event space.

If you’re planning for an outdoor event, you want to make sure you create custom event graphics that will catch the attention of attendees and raise awareness of your brand. For visually stunning graphics in a variety of formats as well as quality custom event tents, we are here to help.

Many of our graphics are designed to last, so you can reuse banners, table covers and more again and again, whether you’re at an outdoor event, an indoor trade show or simply in your office.



As a business owner, you’re constantly looking for new, creatiRaymerWindowrotatedve ways to increase your sales margins, but the answer is probably right in front of you – literally.

Although you may have a sign or two in the front of your business, sprinkling more large-scale visuals and signage throughout your store helps drive sales and translates into substantial returns.

It may not be as cutting edge as implementing AI or chat bots into your customer service pipeline, but it’s just as impactful to drive sales. In fact, roughly 60 percent of businesses across verticals reported sales increases averaging 10 percent after adding on-premise signage.

Here are a few ways large-scale visuals to nurture your customers through every step of the sales funnel, and how you can get the most from your signage to drive sales:

Higher Visibility and Directional Signage Gets Customers Through Door

While signage is undeniably crucial for out-of-store advertising, it’s just as important on-site in order to drive high foot traffic through your doors. Your signage is crucial in not only letting existing customers know where you’re located, it also plays a central role in attracting new customers.

Without standout on-premise signs, you could be missing out on half of your potential client base. Nearly 50 percent of American consumers said they’ve driven by or been unable to find a business because of small or unclear signage.

On the other end of the spectrum, 76 percent of consumers said they visited a store they have never visited before, based on its signs.

Large-scale, clear signage right outside your business helps ensure your business has high visibility, while helping customers find their way to your entrance.

Similarly, directional and way-finding signage can be just as important in bringing customers through your door, especially in commercial centers or other areas where it can be difficult to find a specific location.

In-Store Visuals Promote Products and Detail Useful Product Information

Once you get your customers through the door, the right signage will be essential to promote your products and services, and outline different product information if necessary.

Nearly three in four purchase decisions are still made in the brick-and-mortar store, so it’s extremely important to provide these customers with relevant messaging to increase your sales – and customer satisfaction. Interior signs help customers locate merchandise, understand special offers and promotions, and encourage impulse purchases when added to special displays.

As more brick-and-mortar businesses place greater importance on growing their online presence, they inevitably begin to neglect their in-store experience. But, by ensuring you’re still providing a strong customer experience within the four walls of your store, you’ll have an advantage over competitors, better connect with consumers and drive in-store sales.

Promote Additional Sales Per Transaction

Your store signage’s purpose doesn’t just begin and end with advertising special promotional or product detail purposes, however. By incorporating the right signage at your register or other point of purchase, you can actually drive additional sales per transaction from customers’ add-on products and impulse buys.

As a matter of fact, at-retail advertising drives additional sales 70 percent of the time. Encouraging last-minute sales becomes much easier if you leverage point of purchase (POP) displays – from wall displays and window clings to attachable shelving, tablet stands or kiosks.

Large-scale visuals can go a long way not only in enhancing your in-store experience, they’ll also create a noticeable difference in maximizing your profit margins. Showing customers to your store and accompanying them throughout every step of the sales process helps nurture them along the buyer’s journey – and encourage tangible, additional sales.


Does your home consist of plain white walls devoid of decoration? Chances are, as soon as you moved into your it, you went to work choosing paint colors, artwork and other design elements that reflect your personal style. Maybe you hung posters or prints with motivational quotes to directly influence your outlook each day. Whatever decor you chose, you’re probably aware of the impact your personal environment has on you and your guests.

Bike room wall graphics on cinder block

While we tend to pay careful attention to the environment we create in our homes, we may fail to give the same attention to our workplaces, despite the fact that we spend almost just as many, if not more, waking hours there. Employees do often decorate their desks, but what about shared spaces like lounges, hallways, stairwells, conference rooms and more?

A study by Cass Business School found that 64 percent of male respondents and 73 percent of female respondents agreed that their working day is affected by the design of their workplace. Younger workers, millennials in particular, are even more passionate about their work environment than previous generations. The fact is, companies do all of their employees and themselves a great service when they pay attention to visually enhancing their spaces, not just in terms of traditional decor but

also through well-intentioned graphic design.


This is where environmental graphics come in. Environmental graphics go by several names. They’re sometimes called supergraphics, experiential graphic design or shortened to EGD for environmental graphic design. Whatever you call it, environmental graphics are displays that enhance the environment where they appear. They can take the form of signage, banners, wall murals, elevator wraps, window graphics and more and can appear on doors, windows, walls, floors or ceilings. They can be flat, such as floor graphics, or three-dimensional, such as acrylic graphics. Whatever form they take, environmental graphics have some important benefits.

EGD is a rising trend in the corporate world. It started primarily with cutting-edge technology companies, but today, companies of all kinds are embracing the trend. Far from a passing fad, this movement has resulted from an increased understanding of the significant impact the aesthetic aspect of environments has on people. Let’s look at seven important reasons to add environmental graphics to your business.


One way environmental graphics are used that you might be more familiar with is in wayfinding signage. Navigational signs can be found out in public, around the outside of buildings and inside buildings. They help to indicate location.

Imagine you’re at an airport trying to figure out where your gate is. You’ll likely see signs on the walls, hanging from the ceilings and maybe even on the floors indicating which direction you need to go and sometimes how far. Once you get there, you should see a sign indicating that you’ve arrived and can finally plop down into a chair and await boarding. You may even see a sign letting you know that there’s a charging station across the aisle.

Though your office building may not be as big as an airport, you still probably have some signage to help with wayfinding. For instance, you may have signs that indicate a direction to the bathrooms, elevators, stairs and exits. These signs could be simple, framed pieces of paper with black text, but environmental graphic design can bring them to life.

Imagine stepping out of an elevator and seeing a large, colorful number three directly in front of you on the wall. Maybe the number is composed of company photos or words that describe the valuable work done on the third floor. A sign like this is eye-catching, and it allows you to immediately feel a sense of place.


While wayfinding fulfills an immediate practical need, environmental graphics don’t stop there. Another one of the reasons to add environmental graphics to your business is to help inform your employees of your company’s rich history. Whether your company is 150 or five years old, you have a story to tell, and it can be told in a visually stimulating way through environmental graphics.

One way to tell a tale is through a timeline. Graphic timelines give a chronological history of your company by marking major milestones through text and often images too. Your timeline can cover an accent wall in a lobby or lounge or can stretch the length of a long hallway. Here are some things that could appear in one of these timelines:

  • The company’s founding
  • Important inventions, patents or innovations
  • Milestones in company size, reach or revenue
  • Changes in leadership or new partnerships
  • Location openings or changes
  • Developments in branding, such as new slogans and logos

Even if your company’s roots and early days seem light years away from today, its history is an essential aspect of your current brand identity and ethos. Promoting awareness of your business’s history is an important way of building company culture and allowing employees to feel like a part of something bigger — perhaps even something that has impacted history.

If your company is all about innovation, it will be inspiring to see how far you’ve come. These businesses sometimes choose to display their history as a timeline that moves upward as well as forward to indicate this spirit of progress.


Another part of building company culture is instilling your company’s mission and values in all who interact with it. Your company’s purpose and core beliefs are spelled out in your mission statement and values, so these elements should be central fixtures in your workplace. But too often, these messages are out of sight and, therefore, out of mind. Polls from various companies continually indicate that most employees are unaware of their company’s mission and values, which is a real problem because it leaves employees feeling disconnected rather than engaged in an important purpose and culture.

The 2018 “State of the American Workplace” report by Gallup found that one of the necessary elements for employees to be highly productive is “communication about their organization’s mission and purpose.” So, how can we communicate this information? Your company’s mission and values should be lived out in the work you do each day, so employees should already be implicitly aware of the purpose and principles that guide the work they do. However, it’s essential that you communicate these messages explicitly as well.

Having your mission and values on your website isn’t enough. Environmental graphic design is a great way to keep your company’s guiding messages at the forefront. Think of your mission statement enlarged to cover a wall. Imagine every window in a conference room displaying one of your business’s core values. There are endless possibilities for displaying this information with environmental graphics.

You don’t even need to limit yourself to only your mission statement and list of values. Why not also prominently display an inspirational quote from the founder of the company or the current CEO? The options are endless.


A positive workplace culture isn’t just about company mission and values.

Word wall graphics at the YMCA inspires employees and guests

The day-to-day experience employees have is largely dependent on the relationships they hold with other employees. It may surprise you, but environmental graphics can play a role

here too. Unfortunately, in one extensive study, only 58 percent of respondents believed their workplace environment contributed to a sense of community. Of these respondents, 84 percent reported feeling that it was an enjoyable environment to work in, indicating a significant correlation between an environment that fosters community and a pleasant environment.

A Harvard University study focused on art in the workplace and revealed employees’ beliefs about the way art impacts their overall experience. Two of these reasons are that art promotes social interactions and facilitates personal connection-making. How does this process work? Think about your high school or college. You likely saw your school’s colors and mascot displayed in many different places. These visual elements reinforce school pride and a sense of shared community.

The same is true in a workplace. You can increase brand identity with graphics. You may not have a mascot, but you probably have a logo. You likely also have colors and design elements associated with your brand. Boldly displaying these visuals around the workplace environment — a strategy known as environmental branding — causes employees to feel they can rally around a shared identity.

Of course, employees are all individuals and should be celebrated for their diversity, but coming together over a shared identity that unites us is important too. It’s what community is all about.


It turns out that when employees are in a more aesthetically pleasing work environment, they’re more productive. One study found that workers in spaces that were enriched with art or greenery were, on average, 17 percent more productive than those in lean spaces. This reason alone should be enough to prioritize the aesthetics of employees’ working environments.

When employees’ minds are stimulated by vibrant visuals, they’re more likely to feel inspired. Artists aren’t the only people whose work requires creativity. No matter what field your business is in, your staff members must think critically to come up with creative innovations and solutions every day. The design choices you make can give you control over the vibe the workplace promotes.

For example, colors are known to have certain effects on people’s thoughts and attitudes. In some cases, this effect can be negative. A University of Texas study found that offices that are gray, beige and white tend to cause employees to feel sad or depressed. This reaction was especially prevalent in women.

Bringing more color into a work environment can help promote different types of positivity and motivation. Let’s look at a few examples of the effects colors can have:

  • Red: This color is known to increase heart rate. It’s associated with feelings of urgency, passion and aggression.
  • Yellow: Yellow is a stimulating color commonly associated with happiness, freshness and energy. It’s also thought to promote creativity.
  • Blue: This low-wavelength color is associated with calmness, peace and trust. It tends to promote focus as well.
  • Green: Green is also a low-wavelength color, making it calming. It’s associated with nature and, in the West, financial prosperity.


Promoting productivity and positivity will also have a positive effect on employees’ health. Businesses today understand just how important the health and well-being of their employees are. This importance is not only tied to a concern for employees but also associated with a business’s success. A company’s bottom line is very clearly affected by the health of its employees.

Part of the way well-being is promoted with environmental graphic design is through the positivity it breeds, as we’ve seen. As positive feelings are promoted, negative feelings like stress go down. In a survey of 800 employees across various companies, 78 percent agreed that art in the workplace reduces stress. This effect is significant because stress can take a real toll on employees’ health and should, therefore, be actively prevented.

Stress isn’t the only aspect of employee health that can be affected by environmental graphic design either. If you want to encourage better workplace health habits, you can do so through environmental graphics. For example, you could use an eye-catching graphic display to promote a wellness program you have going on. You can also visually enhance the stairwell — a space that tends to be completely blank and boring — in order to motivate able employees to take the stairs instead of the elevator.


So far, we’ve focused on the benefits of environmental graphics for employees, but what about consumers? After all, if your workplace also serves as a storefront or office where consumers can visit your business, we should consider them too. Just as you want to present your company’s brand identity, values and positivity to employees, you want to share these features with consumers. Let visitors know what you’re all about.

When a potential client or customer walks up to your building or through your door, they should immediately have a positive impression of the work you do. This need may seem like a tall order, but people are visual creatures, so we’re naturally inclined to be captivated by graphic displays and allow them to leave an impression on us. This fact doesn’t mean you need to bombard consumers with overwhelming displays. Through clean, simple, engaging text and visuals, you can create a positive impression and communicate volumes about all that your company has to offer.


If you’re ready to begin enhancing your company’s office space or storefront with environmental graphics, SpeedPro Northern Virginia can help bring your vision to life. We specialize in a variety of printed products, including large-format graphics. We’re dedicated to excellence in all that we do.








Trade Show Mania!

You’ve secured a trade show space, but how do you make those potential clients stop and notice you? People aren’t drawn to a dull booth that looks the same as all the others. By infusing your booth with your brand and implementing creative trade show booth ideas, you’ll turn your display into a beacon that draws crowds.


Strong branding is important in your marketing strategy. Help your potential customers learn about your product or service at a glance.

Branding your trade show display goes beyond your logo and colors. Is your company playful and lighthearted, or serious and professional? Do you focus on being eco-friendly? Is it important that you give back to your community?

For example, DoubleClick’s clean and simple design allows conversations to be the focal point. In addition to their modern trade show booth design, they add eye-catching bikes along with a QR code, allowing potential customers to connect on a technical level and keep the conversation moving online.


In a world dominated by the “selfie,” a photo booth or similar photo op at your stand can pull in major traffic. The photo helps break the ice.

Incorporating a perfect backdrop for photos turns your booth into an interactive experience and a source of entertainment. Make a selfie frame that uses your company’s logo and branding colors.


Use your social media accounts to attract people to your booth. Start long before the day of the event to build excitement. Use various hashtags to make your social media posts easy to find. Make sure you see if the trade show you’ll be going to has a standard hashtag, and create a unique tag for your booth as well.

For younger audiences, consider using SnapChat or putting together a geo-filter that includes the conference title and your logo. Geo-filters are low-cost Snapchat frames that can be completely unique to your brand, and are powerful in attracting selfie-takers to your booth.

Have your social media account information printed on your banners so trade show attendees can easily find and follow you.


The layout of your booth can affect how inviting it seems. A long table running along the front of the booth keeps people at a distance; you stay on one side of the table while your potential clients stay on the other. This physical separation can sometimes create an emotional distance as well.

A personalized point of purchase display is an easy way to present information without cutting off traffic flow. Incorporate shelves with adjustable height options on the display if you have products, pamphlets, freebies or other items for people to see. Another functional option is an integrated tablet stand or kiosk. This gives you a functional base during the trade show.


Going big makes your booth visible long before attendees reach your aisle. Incorporate components that stretch high above your booth to create a beacon for your business.

Incorporate banners suspended from a high ceiling. Suspending large display pieces over your booth requires some logistical considerations, so make sure the trade show organizers can accommodate these types of displays.

Add a custom flag to the front of your display to generate interest in your booth. Position the flag to stick out from your booth, if possible, to make your display more noticeable. A tall flag that stretches vertically draws attention from afar, and can be particularly useful for people trying to find your booth through a crowd.

Take full advantage of your trade show space from the ceiling to the floor. At SpeedPro  Imaging Northern Virginia, we can create attention-grabbing floor graphics for your trade show booth.

5 Tips for Solid Event Branding

We know…events can be stressful! Whether you’re an attendee or the host, finding the right way to make your business stand out at an event can be difficult. To help you plan, SpeedPro NOVAhas come up with some simple tips to make your company’s event branding a hit with the attendees.

Tip 1: Find Your Event Niche
Get to know your customers and find out what events they attend. This will help you decide where to invest your meetings budget and what kind of events to host.

Tip 2: Put Your Logo on EVERYTHING
Your logo is typically your first touch point with customers. Utilize that with your events by making your logo and branding part of the interior decor (step and repeats, statement walls, sponsor backdrops, retractable banners, displays, meter boards and tablecloths).

Tip 3: Use Social Media to Promote
While social media can be a great way to connect with friends, it’s also an amazing way to connect your event with attendees and others who have similar interests.  Don’t forget to develop a great #hashtag.

Tip 4: Use Merchandising to Your Advantage
Have products to give away with your branding on it, something to remind them of the event. Products like notebooks, pens, and cups are an easy relatively cheap way to do this; or if you have a larger budget perhaps t-shirts or hats.

Tip 5: Be Consistent
Don’t confuse customers and attendees with branding that’s too busy or messages that are too wordy.  Branding should be strong and shared across all materials and platforms. Consistent branding ties an event together.

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Examples of Stand Out Event Branding

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BIG Printer Primer

Does ordering a sign or banner seem like a daunting task?

Large format printers start where most traditional print shops leave off. Although large format printers have the ability to print the smaller sized graphic requests, these firms specialize in producing large graphics including foamcore signs, posters, vehicle wraps, tradeshow displays, full color banners, and much more.

Some of the terminology may sound strange, but don’t be put off. Here are some basics to help your communications flow better and help you get the product you need.


Media is the material that your graphic is printed on. We print on many different types of media including banner material, poster, adhesive backed vinyl, fabrics, backlit material, and many others.


Substrates are rigid materials often used for signs such as foamcore, gatorboard, MDO board, acrylic, Max-Metal, polystyrene, PVC, etc. Adhesive backed graphics are mounted to these types of materials to add strength and rigidity. Or we print directly to these substrates—depending on the application.


Laminate is sometimes applied on top of media or substrates to further protect the graphic from abuse. There are a multitude of laminates, ranging from matte to high gloss that can be used depending on the use. However, by directly printing to substrates using flatbed printers, there is less need for laminate.

Print Files

To print big, printers need “big” hi-quality, hi-resolution images and files. Images copied/pasted off the internet do not work well for large format.  But what does that mean?

Generally, we can edit and print files ending in .ai and .eps.  Often—depending on whether how the files was produced—we can print .pdf and some .jpg and .tif files.  GIF files are rarely printable as they are made for websites.

Big messages and bold brands need big graphics. But even if you don’t have a big understanding, printers can help you walk through the process to make it simpler.

Author: Roman Blazauskas, Owner, SpeedPro Imaging Northern Virginia, 571-313-8334

SpeedPro NOVA Donates to YMCA Fairfax County Reston and Unveils Loudoun Habitat as 2017 Charitable Partner

Children and Pets are Printing Company’s Charitable Focus

SpeedPro Imaging Northern Virginia, a wide format printing company specializing in custom visual solutions, donated $1,850 to its 2016 Charitable Partner—YMCA Fairfax County Reston, in support of its programs that help youth.  In addition, the company announced that Loudoun Habitat for Humanity will be its 2017 Charitable Partner.

“We are a young company but know that giving back is important for our community’s health.  This program helps us spotlight great nonprofits that are helping our region’s most vulnerable children and pets.  Having a stable home and fixed address is life-changing for families, including their furry friends.  Habitat makes that happen, and we look forward to supporting their work this year,” explained Roman Blazauskas, SpeedPro Imaging Northern Virginia president.

In closing out the year, SpeedPro recently presented a $1,850 check to its 2016 Charitable Partner–the YMCA Fairfax County Reston and Executive Director Joe Crawford.  The funds will support the Y’s efforts to help less fortunate youth attend preschool and day camp this year.  There is only one YMCA in Fairfax County serving 10,000 individuals and throughout the year, many at-risk local youth and families apply for financial assistance to participate in the Y’s early learning programs, sports, STEM activities, child care, and summer camps at little or no cost.

For 2017, SpeedPro selected Loudoun Habitat, a nonprofit that makes safe, decent and affordable housing available to people in need in Loudoun County, as its 3rd annual Charitable Partner. Since 1993, Loudoun Habitat has provided 38 homes to homeowner partners, reaching over 140 individuals, including a number of children and pets. Habitat homes are in neighborhoods throughout Loudoun County. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage.  With the support of the community, Habitat homeowners achieve the strength, stability and independence they need to build a better life for themselves and for their families.

Through its Charitable Partner program, the company commits to give a portion of its gross profits to a different Northern Virginia charity each year that focuses on either children or dogs…or both. SpeedPro NOVA started the nonprofit partner program in 2015 during its grand opening. Loudoun Hunger Relief was SpeedPro’s inaugural partner, receiving a year-end donation of $1,100 to help the nonprofit reduce hunger for children and dogs through its Food Pantry, which includes a Pet Pantry.

SpeedPro NOVA’s program serves as the cornerstone of its overall community relations efforts, which includes volunteerism and sponsorships. Recognizing this commitment, SpeedPro NOVA was honored as Volunteer of the Year by the Greater Reston Chamber of Commerce in 2016.

As a local, family-owned business, SpeedPro NOVA creates premium, wide format, high-resolution digital indoor and outdoor graphics.  It is part of a nationwide network of wide-format digital printers, all committed to exceptional quality and great service.  SpeedPro specialties include event signs, banners, retractable banner stands, trade show displays, vehicle wraps, wall murals, window and floor graphics and more. www.SpeedProNOVA.com


Cheers for Beers

e81e6998-b7f7-4c0f-8b06-e364a77de438Craft beer is big!  Nationally, craft beer sales are almost 13 percent of all beer sales according to the Brewers Association.

Here in Northern Virginia breweries are opening throughout.  To celebrate, August is Craft Beer Month in Virginia. Want to find local beer happenings? Virginia Tourism has a great map with a beer trail: http://www.virginia.org/craftbeer/.

Loudoun, Fairfax, Prince William and Arlington are beer central, leading the way in piloting and producing new brews. Making these suds stand out can make all the difference in making them a hit with beer lovers. Great branding by beers and breweries is essential.

Check out these clever ways to brand beer:

  • Growler Tags
  • Keg Collars
  • Wall Murals6cdce417-7c53-498d-af60-751f40ecf315
  • Brewery Vehicle Wraps
  • Tap Handle Decals
  • Sidewalk Signs
  • Window Graphics
  • Tents
  • Banners/Retractable Banners
  • Event Signs
  • Tablethrows
  • Cornhole Decals
  • …and more

Need more ideas?  Give SpeedPro NOVA a call at 571-313-8334.



Terminology Tips

At the next cocktail party, want to impress people with your large format printing knowledge?  Here is some terminology that will impress the guests.
Poster: Posters are typically made out of a paper material. They can be hung up on a wall or window and are good for indoor usage and rolled up when you are not using them.

Foamcore Sign: These signs are thicker than posters and cannot be rolled or folded. They are flat and have a foam center and are good for short term sign indoor usage.

Substrate: Hard material–such as foamcore, ultraboard, or coroplast–to which we print onto or apply vinyl.

Vinyl:  Flexible material that we print on that is often adhered to a harder substrate, window, car or wall. There are dozens of types of vinyls that each have their own specialized use.

Vehicle Wraps: What to Expect

Quotes: To prepare a quote, we will ask: the year, make and model of your vehicle as well as whether you want a full wrap (whole car), partial wrap (like the one shown above), or simply spot graphics (i.e. lettering or simple logo).
Design/Proofs: This process can take a week or two since we have to discuss your needs, prepare a design, and incorporate your edits. Sending high quality PDFs or vector files to your production artist will shorten the process.
Printing: This takes between 2-3 days to complete the printing process and to prepare for installation.
Installation: Plan on installation taking 1-2 days to complete. Larger vehicles may take longer.

Average Time Frame: 2-5 weeks to complete. 


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