Trade Show Mania!

You’ve secured a trade show space, but how do you make those potential clients stop and notice you? People aren’t drawn to a dull booth that looks the same as all the others. By infusing your booth with your brand and implementing creative trade show booth ideas, you’ll turn your display into a beacon that draws crowds.

1. INFUSE YOUR BRAND

Strong branding is important in your marketing strategy. Help your potential customers learn about your product or service at a glance.

Branding your trade show display goes beyond your logo and colors. Is your company playful and lighthearted, or serious and professional? Do you focus on being eco-friendly? Is it important that you give back to your community?

For example, DoubleClick’s clean and simple design allows conversations to be the focal point. In addition to their modern trade show booth design, they add eye-catching bikes along with a QR code, allowing potential customers to connect on a technical level and keep the conversation moving online.

2. CREATE A PHOTO OP

In a world dominated by the “selfie,” a photo booth or similar photo op at your stand can pull in major traffic. The photo helps break the ice.

Incorporating a perfect backdrop for photos turns your booth into an interactive experience and a source of entertainment. Make a selfie frame that uses your company’s logo and branding colors.

3. INTEGRATE SOCIAL MEDIA

Use your social media accounts to attract people to your booth. Start long before the day of the event to build excitement. Use various hashtags to make your social media posts easy to find. Make sure you see if the trade show you’ll be going to has a standard hashtag, and create a unique tag for your booth as well.

For younger audiences, consider using SnapChat or putting together a geo-filter that includes the conference title and your logo. Geo-filters are low-cost Snapchat frames that can be completely unique to your brand, and are powerful in attracting selfie-takers to your booth.

Have your social media account information printed on your banners so trade show attendees can easily find and follow you.

4. INVITE THEM IN


The layout of your booth can affect how inviting it seems. A long table running along the front of the booth keeps people at a distance; you stay on one side of the table while your potential clients stay on the other. This physical separation can sometimes create an emotional distance as well.

A personalized point of purchase display is an easy way to present information without cutting off traffic flow. Incorporate shelves with adjustable height options on the display if you have products, pamphlets, freebies or other items for people to see. Another functional option is an integrated tablet stand or kiosk. This gives you a functional base during the trade show.

5. THINK BIG


Going big makes your booth visible long before attendees reach your aisle. Incorporate components that stretch high above your booth to create a beacon for your business.

Incorporate banners suspended from a high ceiling. Suspending large display pieces over your booth requires some logistical considerations, so make sure the trade show organizers can accommodate these types of displays.

Add a custom flag to the front of your display to generate interest in your booth. Position the flag to stick out from your booth, if possible, to make your display more noticeable. A tall flag that stretches vertically draws attention from afar, and can be particularly useful for people trying to find your booth through a crowd.

Take full advantage of your trade show space from the ceiling to the floor. At SpeedPro  Imaging Northern Virginia, we can create attention-grabbing floor graphics for your trade show booth.

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5 Tips for Solid Event Branding

We know…events can be stressful! Whether you’re an attendee or the host, finding the right way to make your business stand out at an event can be difficult. To help you plan, SpeedPro NOVAhas come up with some simple tips to make your company’s event branding a hit with the attendees.

Tip 1: Find Your Event Niche
Get to know your customers and find out what events they attend. This will help you decide where to invest your meetings budget and what kind of events to host.

Tip 2: Put Your Logo on EVERYTHING
Your logo is typically your first touch point with customers. Utilize that with your events by making your logo and branding part of the interior decor (step and repeats, statement walls, sponsor backdrops, retractable banners, displays, meter boards and tablecloths).

Tip 3: Use Social Media to Promote
While social media can be a great way to connect with friends, it’s also an amazing way to connect your event with attendees and others who have similar interests.  Don’t forget to develop a great #hashtag.

Tip 4: Use Merchandising to Your Advantage
Have products to give away with your branding on it, something to remind them of the event. Products like notebooks, pens, and cups are an easy relatively cheap way to do this; or if you have a larger budget perhaps t-shirts or hats.

Tip 5: Be Consistent
Don’t confuse customers and attendees with branding that’s too busy or messages that are too wordy.  Branding should be strong and shared across all materials and platforms. Consistent branding ties an event together.

Need Some Event Branding? Click Here

Examples of Stand Out Event Branding

Wise Primate Mural
Broken Woman Mural
Abstract Shapes Mural
Ghost of Me Mural
Graffiti Beauty Mural
Xray Saint Mural
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BIG Printer Primer

Does ordering a sign or banner seem like a daunting task?

Large format printers start where most traditional print shops leave off. Although large format printers have the ability to print the smaller sized graphic requests, these firms specialize in producing large graphics including foamcore signs, posters, vehicle wraps, tradeshow displays, full color banners, and much more.

Some of the terminology may sound strange, but don’t be put off. Here are some basics to help your communications flow better and help you get the product you need.

Media

Media is the material that your graphic is printed on. We print on many different types of media including banner material, poster, adhesive backed vinyl, fabrics, backlit material, and many others.

Substrates

Substrates are rigid materials often used for signs such as foamcore, gatorboard, MDO board, acrylic, Max-Metal, polystyrene, PVC, etc. Adhesive backed graphics are mounted to these types of materials to add strength and rigidity. Or we print directly to these substrates—depending on the application.

Laminate

Laminate is sometimes applied on top of media or substrates to further protect the graphic from abuse. There are a multitude of laminates, ranging from matte to high gloss that can be used depending on the use. However, by directly printing to substrates using flatbed printers, there is less need for laminate.

Print Files

To print big, printers need “big” hi-quality, hi-resolution images and files. Images copied/pasted off the internet do not work well for large format.  But what does that mean?

Generally, we can edit and print files ending in .ai and .eps.  Often—depending on whether how the files was produced—we can print .pdf and some .jpg and .tif files.  GIF files are rarely printable as they are made for websites.

Big messages and bold brands need big graphics. But even if you don’t have a big understanding, printers can help you walk through the process to make it simpler.

Author: Roman Blazauskas, Owner, SpeedPro Imaging Northern Virginia, 571-313-8334

SpeedPro NOVA Donates to YMCA Fairfax County Reston and Unveils Loudoun Habitat as 2017 Charitable Partner

Children and Pets are Printing Company’s Charitable Focus

SpeedPro Imaging Northern Virginia, a wide format printing company specializing in custom visual solutions, donated $1,850 to its 2016 Charitable Partner—YMCA Fairfax County Reston, in support of its programs that help youth.  In addition, the company announced that Loudoun Habitat for Humanity will be its 2017 Charitable Partner.

“We are a young company but know that giving back is important for our community’s health.  This program helps us spotlight great nonprofits that are helping our region’s most vulnerable children and pets.  Having a stable home and fixed address is life-changing for families, including their furry friends.  Habitat makes that happen, and we look forward to supporting their work this year,” explained Roman Blazauskas, SpeedPro Imaging Northern Virginia president.

In closing out the year, SpeedPro recently presented a $1,850 check to its 2016 Charitable Partner–the YMCA Fairfax County Reston and Executive Director Joe Crawford.  The funds will support the Y’s efforts to help less fortunate youth attend preschool and day camp this year.  There is only one YMCA in Fairfax County serving 10,000 individuals and throughout the year, many at-risk local youth and families apply for financial assistance to participate in the Y’s early learning programs, sports, STEM activities, child care, and summer camps at little or no cost.

For 2017, SpeedPro selected Loudoun Habitat, a nonprofit that makes safe, decent and affordable housing available to people in need in Loudoun County, as its 3rd annual Charitable Partner. Since 1993, Loudoun Habitat has provided 38 homes to homeowner partners, reaching over 140 individuals, including a number of children and pets. Habitat homes are in neighborhoods throughout Loudoun County. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage.  With the support of the community, Habitat homeowners achieve the strength, stability and independence they need to build a better life for themselves and for their families.

Through its Charitable Partner program, the company commits to give a portion of its gross profits to a different Northern Virginia charity each year that focuses on either children or dogs…or both. SpeedPro NOVA started the nonprofit partner program in 2015 during its grand opening. Loudoun Hunger Relief was SpeedPro’s inaugural partner, receiving a year-end donation of $1,100 to help the nonprofit reduce hunger for children and dogs through its Food Pantry, which includes a Pet Pantry.

SpeedPro NOVA’s program serves as the cornerstone of its overall community relations efforts, which includes volunteerism and sponsorships. Recognizing this commitment, SpeedPro NOVA was honored as Volunteer of the Year by the Greater Reston Chamber of Commerce in 2016.

As a local, family-owned business, SpeedPro NOVA creates premium, wide format, high-resolution digital indoor and outdoor graphics.  It is part of a nationwide network of wide-format digital printers, all committed to exceptional quality and great service.  SpeedPro specialties include event signs, banners, retractable banner stands, trade show displays, vehicle wraps, wall murals, window and floor graphics and more. www.SpeedProNOVA.com

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Cheers for Beers

e81e6998-b7f7-4c0f-8b06-e364a77de438Craft beer is big!  Nationally, craft beer sales are almost 13 percent of all beer sales according to the Brewers Association.

Here in Northern Virginia breweries are opening throughout.  To celebrate, August is Craft Beer Month in Virginia. Want to find local beer happenings? Virginia Tourism has a great map with a beer trail: http://www.virginia.org/craftbeer/.

Loudoun, Fairfax, Prince William and Arlington are beer central, leading the way in piloting and producing new brews. Making these suds stand out can make all the difference in making them a hit with beer lovers. Great branding by beers and breweries is essential.

Check out these clever ways to brand beer:

  • Growler Tags
  • Keg Collars
  • Wall Murals6cdce417-7c53-498d-af60-751f40ecf315
  • Brewery Vehicle Wraps
  • Tap Handle Decals
  • Sidewalk Signs
  • Window Graphics
  • Tents
  • Banners/Retractable Banners
  • Event Signs
  • Tablethrows
  • Cornhole Decals
  • …and more

Need more ideas?  Give SpeedPro NOVA a call at 571-313-8334.

 

 

Terminology Tips

At the next cocktail party, want to impress people with your large format printing knowledge?  Here is some terminology that will impress the guests.
Poster: Posters are typically made out of a paper material. They can be hung up on a wall or window and are good for indoor usage and rolled up when you are not using them.

Foamcore Sign: These signs are thicker than posters and cannot be rolled or folded. They are flat and have a foam center and are good for short term sign indoor usage.

Substrate: Hard material–such as foamcore, ultraboard, or coroplast–to which we print onto or apply vinyl.

Vinyl:  Flexible material that we print on that is often adhered to a harder substrate, window, car or wall. There are dozens of types of vinyls that each have their own specialized use.

Vehicle Wraps: What to Expect

Quotes: To prepare a quote, we will ask: the year, make and model of your vehicle as well as whether you want a full wrap (whole car), partial wrap (like the one shown above), or simply spot graphics (i.e. lettering or simple logo).
Design/Proofs: This process can take a week or two since we have to discuss your needs, prepare a design, and incorporate your edits. Sending high quality PDFs or vector files to your production artist will shorten the process.
Printing: This takes between 2-3 days to complete the printing process and to prepare for installation.
Installation: Plan on installation taking 1-2 days to complete. Larger vehicles may take longer.

Average Time Frame: 2-5 weeks to complete. 

 

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Sweet Makeover: May Newsletter

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SpeedPro Imaging NOVA recently exhibited at
the Mid-Atlantic Marketing Summit! We enjoyed meeting so
many new people and showing off our redesigned trade show display.
Check it out!

PROJECT OF THE MONTH

In the Nick of Time is headed to Shark Tank in the vehicle we helped design and wrap.  Good luck to the In the Nick of Time team!

Educational Moment

As a large format printer, we have a number of materials we can use to create signage. The sign to the right is printed on max metal–which comes in a variety of finishes including brushed aluminum. Max metal is rigid and won’t bend easily and can be used indoors and out.

A Sneak Peek Into the World of Signage

When it comes to displays and signage, these get made from many different types of material, based on your needs and preferences. From large scale to slightly smaller projects, SpeedPro NOVA has the materials that you need for all of your indoor and outdoor signage. Here are a few types of materials we recommend for outdoor use (and sometimes indoors), depending on how you plan to use it and for how long, where you plan to put it, and what your goals are for the sign:

Aluminum
  • Great for long term signage.
  • Doesn’t warp or rust over time.
  • Can be custom cut.
Coroplast
  • Good for indoor and outdoor short-term usage.
  • Light weight.
  • Commonly used as yard signs.
MDO
  • Comes either primed or painted.
  • Made of wood. Good for indoor and long-term outdoor usage.
  • Can be mounted with posts, used to make lettering, used for construction signs and billboards.

Spring Cleaning Season Is Here

Spring is here, and it’s time to do some spring cleaning. Dust off your banners and signs. Get inspired by the blooming flowers and incorporate bold colors into your branded signage. Spruce up your company’s image with signage that stands out such as yard signs, vehicle graphics, window/wall graphics, foamcore signs, banner stands, and banners.

  • Did You Know? 49% of people say that they regularly see large format promotions, and a majority  say that they are more likely to remember a product/event/or service promoted via a large format advertisement/sign. 

If you are interested in learning more about SpeedPro’s capabilities, feel free to come by our Studio at 22135 Davis Dr, Suite 112, Sterling, Virginia, or give us a call at 571.313.8334

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