Trade Show Mania!

You’ve secured a trade show space, but how do you make those potential clients stop and notice you? People aren’t drawn to a dull booth that looks the same as all the others. By infusing your booth with your brand and implementing creative trade show booth ideas, you’ll turn your display into a beacon that draws crowds.

1. INFUSE YOUR BRAND

Strong branding is important in your marketing strategy. Help your potential customers learn about your product or service at a glance.

Branding your trade show display goes beyond your logo and colors. Is your company playful and lighthearted, or serious and professional? Do you focus on being eco-friendly? Is it important that you give back to your community?

For example, DoubleClick’s clean and simple design allows conversations to be the focal point. In addition to their modern trade show booth design, they add eye-catching bikes along with a QR code, allowing potential customers to connect on a technical level and keep the conversation moving online.

2. CREATE A PHOTO OP

In a world dominated by the “selfie,” a photo booth or similar photo op at your stand can pull in major traffic. The photo helps break the ice.

Incorporating a perfect backdrop for photos turns your booth into an interactive experience and a source of entertainment. Make a selfie frame that uses your company’s logo and branding colors.

3. INTEGRATE SOCIAL MEDIA

Use your social media accounts to attract people to your booth. Start long before the day of the event to build excitement. Use various hashtags to make your social media posts easy to find. Make sure you see if the trade show you’ll be going to has a standard hashtag, and create a unique tag for your booth as well.

For younger audiences, consider using SnapChat or putting together a geo-filter that includes the conference title and your logo. Geo-filters are low-cost Snapchat frames that can be completely unique to your brand, and are powerful in attracting selfie-takers to your booth.

Have your social media account information printed on your banners so trade show attendees can easily find and follow you.

4. INVITE THEM IN


The layout of your booth can affect how inviting it seems. A long table running along the front of the booth keeps people at a distance; you stay on one side of the table while your potential clients stay on the other. This physical separation can sometimes create an emotional distance as well.

A personalized point of purchase display is an easy way to present information without cutting off traffic flow. Incorporate shelves with adjustable height options on the display if you have products, pamphlets, freebies or other items for people to see. Another functional option is an integrated tablet stand or kiosk. This gives you a functional base during the trade show.

5. THINK BIG


Going big makes your booth visible long before attendees reach your aisle. Incorporate components that stretch high above your booth to create a beacon for your business.

Incorporate banners suspended from a high ceiling. Suspending large display pieces over your booth requires some logistical considerations, so make sure the trade show organizers can accommodate these types of displays.

Add a custom flag to the front of your display to generate interest in your booth. Position the flag to stick out from your booth, if possible, to make your display more noticeable. A tall flag that stretches vertically draws attention from afar, and can be particularly useful for people trying to find your booth through a crowd.

Take full advantage of your trade show space from the ceiling to the floor. At SpeedPro  Imaging Northern Virginia, we can create attention-grabbing floor graphics for your trade show booth.

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